Creative directions

Choose your opening.

Four structures for a product story. Pick one, then edit every scene to suit your idea.

04 editable formats

Problem → solution

Open with a familiar frustration. Show how the product changes the situation.

Show one clear action. Give the product and its useful details the attention.

Start with a recognizable routine. Let the product become part of the story.

Ask something your audience recognizes. Build a simple, relevant answer.